Articles

"Sales Consultant" and the Synonyms by the Numbers

There are dozens of titles for sale consultants, solution engineers, subject matter expert, etc. Here is how they break down by the numbers.
by Alan Berrey Read More
Monastery corridor

101 Maxims for SMEs

Subject matter experts, solution consultants, sales engineers, and other technical people can make a huge difference in the selling process. Here are 101 maxims for SMEs
by Alan Berrey Read More
"The Expert" short comedy skit video screenshot

The Expert (A short Comedy Sketch)

There are many key lessons for SMEs in the Youtube video “The Expert: A Short Comedy Sketch.”
by Alan Berrey Read More
Group of young girls walking onto stage

Who Are the Experts?

A dictionary will tell you that an “expert” is someone who has more than average knowledge of a subject, someone who can provide superior results, but there's more.
by Alan Berrey Read More
Entryway to house

Is Your Audience Stupid, or Do You Just Think So?

Despite evidence to the contrary, your audience is probably smarter than you think they are.
by Alan Berrey Read More
Explosion at Lac-Mégantic train wreck

The Disaster of Lac-Mégantic

The Lac-Mégantic train disaster took the lives of 47 people. There are lessons in the ashes of the deadliest freight train accident in Canadian history.
by Alan Berrey Read More
Man wearing clown mask

Unskilled and Unaware, the Dunning-Kruger Effect

In 1995, McArthur Wheeler robbed two Pittsburgh banks and made his escape. Remarkably, he thought he was invisible.
by Alan Berrey Read More
Conference room table and chairs

Ten Things SMEs Should Do in Client Meetings

Being invited to participate in a meeting with a customer should be considered an honor by any subject matter expert.
by Alan Berrey Read More
Woman with tattoos

My Work Speaks for Itself

Norman Collins was a prominent American tattoo artist of the mid-20th century. He died nearly 50 years ago but his work can still be found today.
by Alan Berrey Read More
Donald Trump's son wears expert shirt

Who's the Expert Now?

What all experts can learn from the children of US Presidents.
by Alan Berrey Read More
Online Course
Expert Essentials: The Fundamentals of Sales Enablement for Technical Professionals
Expert Dig Logo
expert \'ek-spərt\
adjective: having or displaying special skill or knowledge derived from training or experience
dig \'dig\
verb: to unearth
verb: to like or enjoy
noun: a sarcastic remark
noun: archaeological site undergoing excavation