Experts Are
Essential to Sales!
Increase Your Impact
as an Expert

Technical experts who shine in sales situations are invaluable. Companies cannot prosper without them. To help subject matter experts, we have launched a free 30-minute webinar for technical professionals. In it we outline the top ten things experts can do to maximize their unique influence and help their sales colleagues.

We see the same sales situations all the time. The sales and marketing teams attract prospective customers, but they need talented experts to nurture the customer and close deals. The salespeople lean on subject matter experts because it is a proven and effective recipe for success. But too few subject matter experts receive the guidance they need to truly excel in this unique process. Too often the effectiveness of technical experts is left completely to chance.

At Expert Dig we have studied subject matter experts for a long time. We know that there are some great solution engineers and subject matter experts out there. We have identified those things that maximize their effectiveness and influence. With just a few tweaks, most technical professionals can have a profoundly positive effect. Subject matter experts bring a leve of credibility and competence to sales meetings that is impossible to replicate without them. Your sales colleagues need your support. Yet too frequently, you are forced to guess about how exactly to help them.

If you are a technical professional and you meet with customers, or you anticipate doing so, then don't miss this webinar. In 30 minutes we'll cover the top ingredients of the profoundly influential subject matter experts. We'll give you the tools you need to contribute with confidence and power. Dont' miss out on this limited time opportunity. I guarantee it will redefine the way you work with sales. Your sales colleagues and customers will thank you. Click the link below to get started. Technical experts who shine in sales situations are invaluable. Companies cannot prosper without them. To help, subject matter experts, we have just launched a free 30-minute webinar for technical professionals. In it we outline the top ten things experts can do to maximize their unique influence and help their sales colleagues.

From the Webinar

The first responsibility of an SME in the selling process is to help win the deal [period]
Focus on the true objectives: establish trust, determine mutual vision, and ensure delivery
Seek agreement. Yes or no questions do not necessarily deserve yes or no answers.
People judge experts by the words they use. Master the vocabulary of your trade
Don't use the truth as a blunt force instrument
Allow the SME to contribute. Exercise a smidge more patience with silence
ALSO CONSIDER THE BOOK
Beyond Expertise
How Trust, Vision, and Delivery Will Redefine Your Relationships with Customers and Colleagues

by Alan Berrey

Beyond Expertise: Book by Alan Berrey
Online Course
Expert Essentials: The Fundamentals of Sales Enablement for Technical Professionals
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expert \'ek-sp…ôrt\
adjective: having or displaying special skill or knowledge derived from training or experience
dig \'dig\
verb: to unearth
verb: to like or enjoy
noun: a sarcastic remark
noun: archaeological site undergoing excavation